Launched in partnership with big-wave pro-surfer and activist Easkey Britton, Sustain the Stoke redefines the surf trip as an act of social good. Empowering local, surf-related cause organizations to play the role of host, STS crafts and executes thrilling, culturally-immersive group surf trips that directly benefit the communities visited, while minimizing or offsetting all carbon footprints of the travelers. Beyond the trips, Sustain the Stoke aims to provide an alternative lifestyle portrait of the surfing community, drawing to its natural connection with nature and community, while highlighting  brands, organizations and individuals that are leaders in the space.