In its campaign to raise the flag of global sanitation, the world’s least discussed and arguably most solvable global crisis, Toilet Hackers teamed up with activist-climbers Toby Storie-Pugh and Mike Chambers to literally raise the banner up on the highest point on earth. The expedition would serve as the capstone of a grand campaign to lobby leading world finance ministers to add funds in their budgets for addressing the crisis, while breaking taboos around ‘talking about shit’.
Teaming up with several partners, including Seamless Planet, Crowdrise and Moosejaw, we coordinated a 22-person expedition to Everest Base Camp, to be filmed for a minute-long campaign video.
With most of the travelers successfully accompanying our brave climbers to base camp, we were able to produce the incredible campaign video which was then used by Toilet Hackers to successfully lobby for a greater global budget dedicated to solving the world sanitation crisis. The trip itself was built to allow for much of the travelers’ funds to remain in the communities visited, while easy fund-raising opportunities with Crowdrise provided direct donations to Toilet Hackers and its causes. Unfortunately, our activist-climbers were unable to attempt the summit., but we are planning for another attempt in 2015.